Aethus

An invitation

Hello,Mr Chilcott.

We've spent the last few weeks living with your brief. This is what we think your practice could feel like online — built for the patients you actually serve, and for a team that needs to update it without picking up the phone.

Everything you're about to see is real, working software — the booking form submits, the Arabic page renders right-to-left, and the content layer behind it all is built to be edited by your team.

We hope it resonates.

— Lawrence, Founder · Aethus

What we built

Six features. One for each of the gaps in your current site.

  • 01

    Editable, by you.

    A self-hosted CMS with visual editing — your team rewrites a page, adds a blog post, or updates the secretary's number, in seconds. No developer required.

    Brief —

    Site hasn't been meaningfully updated in five years.

  • 02

    Bespoke, never templated.

    A design language built from first principles — drawn from Portland Hospital, the warmth of luxury hospitality, and the calm of a great consulting room.

    Brief —

    Generic WordPress template — doesn't reflect a premium practice.

  • 03

    Booking, finally.

    A multi-step consultation request — in-person at Portland or Bishops Wood, or by video. Patients can request, day or night; the secretary responds within 24 hours.

    Brief —

    No online booking or appointment request system.

  • 04

    Welcome the world.

    Dedicated pathways for US and Gulf patients — including credential translation, insurance liaison, visa support, and a full Arabic landing page in right-to-left layout.

    Brief —

    No provision for international patients.

  • 05

    Credentials, never hidden.

    FRCOG, The Portland Hospital, your Doctify rating — present in the hero, the sticky header, and every page sidebar. Trust signals, elegantly woven in.

    Brief —

    Credentials and reviews not prominently featured.

  • 06

    Found, then chosen.

    Schema markup for medical specialties, FAQ rich results, an auto-generated sitemap, and pages that pass Core Web Vitals — built to rank for the searches that matter.

    Brief —

    Blog dormant; no schema; weak organic search performance.

Step inside

The site is one code away.

Use the access code we sent you. Once you're in, the demo is yours to explore — every page, the booking flow, the Arabic landing, the editor.